‘Basics Advertising – Copywriting’, is a teaching resource, exploring the act of copywriting and the role of the copywriter in the advertising process. The book. ‘Basics Advertising – Copywriting’, is a teaching resource, exploring the act of copywriting and the role of the copywriter in the advertising. Buy a cheap copy of Basics Advertising: Copywriting (Basics book by Rob Bowdery. Free shipping over $
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Basics Advertising Copywriting (Basics Advertising) Robert Bowdery: AVA Publishing
Dispatched from the UK in 3 business days When will my order arrive? Home Contact Us Help Free delivery worldwide. Description This title is the first in the “Basics Advertising” series, which follows on from the successful “The Fundamentals of Creative Advertising”.
It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director.
The book also features a chapter on ‘Advertising around the World’, which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. The Best Books of Check out the top books of the year on our page Best Books of Product details Format Paperback pages Dimensions x x Looking for beautiful books?
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Other books in this series. Art Direction Nik Mahon.
Basics Advertising 01: Copywriting
Table of contents How to get the most out of this book. Where you find copywriters; Copywriters as communicators; Creating an emotional response. Creativity starts with research; Applying your product knowledge; Picking up on the details.
Staying on target; Can you reply on market research? Improving your language skills; Technical assistance; Knowing the rules and when to break them.
The art and craft of copywriting; Generating creative ideas; Humour in advertising. Telling the truth; Bending the rules; Jargon and gibberish. Creativity and originality; Advertising in unusual places; Writing to fit.
Advertising around the world: Writing for foreign markets; Speaking with an international language; Lost in translation. Review quote ‘Excellent, comprehensive text. Very revealing with useful creative exercises. Wdowczyk, University of Huddersfield, UK. Co;ywriting book is easy to follow and clear in its approach. About Rob Bowdery Rob Bowdery is a professional copywriter with 25 years’ marketing and communications experience across many business sectors.
Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.
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