Lorynn Divita and Evelyn L. Brannon These choices are all made with the help of fashion forecasting—a dynamic industry that identifies the. An all-new textbook for fashion professionals interested in improving forecasting abilities. This unique book combines the theories of fashion changes with the. This text is for fashion professionals interested in improving forecasting abilities. This unique book combines the theories of fashion changes with the process of.
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Please choose whether or not you want other users to be able to see brannoon your profile that this library is a favorite of yours. Finding libraries that hold this item The approach fits with the layout of my objectives and is easy to insert other relevant materials based on the way the book is organized.
I feel the coverage of the subject matter is thorough The students like the color pictures and illustrations. It is very in depth with some very stimulating and interesting content Fsshion in-depth study of trend forecasting with good activities and a break down of each area.
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Your rating has been recorded. Write a review Rate this item: Preview this item Preview this item. Fourth edition View all editions and formats Summary: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? These choices are all made with the help of fashion forecastiny a dynamic industry that identifies the trends that influence what people will be wearing in the future.
This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives.
New co-author Divita has revised the structure of each chapter to streamline content and improve the flow of information while discussing timely examples and industry applications.
Ultimately, students will learn how to prepare and fzshion their own fashion forecast. Features – Includes color photographs showing current examples – Industry Profiles illustrate the types of job opportunities that exist for students and ground theoretical branon in real-world application – End-of-chapter summaries, activities, and discussion questions engage students in creative application of concepts. Find a copy online Links to fasnion item View full text. Allow this favorite library to be seen by others Keep this favorite library private.
Find a copy in the library Finding libraries that hold this item Evelyn L Brannon Lorynn Divita. Publisher Synopsis The approach fits with the fazhion of my objectives and is easy to insert other relevant materials based on the way the book is organized.
Fashion Forecasting – Evelyn L. Brannon – Google Books
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The fashion forecasting process — Part One: Introducing innovation — 3.
Fashion Forecasting by Evelyn L. Brannon
The direction of fashion change — 4. Modern forecasting methods — 5.
Popular culture and forecasting — — Part Two: Color forecasting — 7. Textile forecasting — 8. Consumer research — Sales forecasting — — Part Four: Competitive analysis — Home About Help Search.
Remember me on this computer. Dvelyn Forgot your password? Evelyn L Brannon ; Lorynn Divita. Fairchild Books, an imprint of Bloomsbury Publishing Inc, .
Fourth edition View all editions and formats. Clothing trade — Forecasting. User lists Similar Items.